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Content creation and curation 

Trend research

Management of user-generated content


Multi-channel social strategy

Project Overview

Hoist is a premium hydration beverage. The Hoist team came to BLDG to create content for their social channels. My team and I created a social strategy and content from September 2019 - August 2020. Our goal was to elevate the brand and depict it as fresh, effective and powerful.

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